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Board Meeting 2


The team has meaningfully innovated in one or more core business model areas?

13 Yes

1 No

8 No Answer

The evidence that at least one customer archetype is eager to purchase is?

1

2

3

4

5

6

0

2

1

3

12

4

The customer archetype(s) developed were very specific, and well understood?

Unanimous >> YES

The customer discovery data was robust, reliable, and convincing?

17 Yes

2 No

3 No answer

Did the team talk to enough customers?

19 Yes

2 No

1 No answer

Was it clear that the customers were in the target market?

20 Yes

1 No

1 No answer

Did they ask good questions which got at the risks of their b-model?

13 Yes

7 No

2 No answer

Was their data summarized and presented in a convincing manner?

17 Yes

3 No

2 No answer

The MVP appears salable to early adopters?

Unanimous >> YES

Taken together, the venture has reached product-market fit and is ready to scale?

20 Yes

2 No

(+)6

(-1)

I consider myself in the target market?

4 Yes

18 No

I plan on buying this product ASAP?

3 Yes

19 No

No change

(+3)

How likely is it that you would recommend this product to a friend?

1

2

3

4

5

6

I'll recommend it today!

0

3

3

6

5

4

1

0

(-1)

(-1)

(-1)

(+3)

4

(+1)

In your view as an educated investor, if the business model fell apart, it would be because:

People don't want them

Too smallof a market

Key Resources-Batch sizes-Delivery times

Maybe price? But don't think it's a big issue

Your shirts hurt my eyes

costs to build are really expensive

High initial cost

Difficulty having a supply of letters

Lack of demand, not getting into other sororities

Word of Mouth

Not enough customers, Your shirts hurt my eyes also

Low market demand

Cost structure

Channel issues

supply issues

not enough demand

customer market not good enough

taking too long between orders

over-confidence in the market

batch cost

Is your product different enough?

Magic Wand/ Recommendations?

I'm just worried that your product isn't unique enough!

Do non-Greek letters. Initials may work

Just keep selling! New MVP looks great

Very nice, no complaints

Not be a senior

More market scale, grow at JMU and move onto another school

They look great! Consider the stands on the back of picture frames

Batch size is risky

Larger market

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